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Noun(1) qualities that attract by seeming to promise some kind of reward,anything that serves as an enticement,something used to lure victims into danger,bait(2) qualities that attract by seeming to promise some kind of reward(3) anything that serves as an enticement(4) something used to lure victims into danger(5) bait
Verb(1) provoke someone to do something through (often false or exaggerated(2) provoke someone to do something through (often false or exaggerated) promises or persuasion(3) attract(4) seduce

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(1) Kenyan officials said the lure of potential wealth attracted younger compatriots and that is when the exploitation could start.(2) Of course, Lizzie is not the first woman to fall foul of the lure of donning a supposedly-smart two piece.(3) A chance to fight at the Olympics is obviously hugely attractive as is the lure of the professional game where there is so much money to be made.(4) The provincial Hamiltons are immediately attracted to the lure of the city and soon fall victim to its various temptations.(5) They were attracted by the lure of a two weeks' free holiday in the sun and a u00d4u00f6u00bcu251cu25515,000 pay off to act as drug mules.(6) Few of us are immune to the lure of a stylish piece of furniture or accessory for the home, but all too often the choice can be small for buyers on a limited budget.(7) Then I noticed something moving - a feathery lure , waving back and forth like a fishing rod.(8) The lure of good money draws professional drivers from many countries to Iraq, but sometimes the whole story is different than you might think.(9) the lure of a better-paid job(10) I can't resist the lure of an attractive handbag, especially if it is small and sparkly.(11) For many, the big attraction was the lure of the livestock.(12) the film industry always has been a glamorous lure for young girls(13) Well, we always thought the lure of easy money attracted people to politics.(14) Or recognizing the many qualities of his own nature in Pater, was Hopkins stirred to act against the lure of those qualities?(15) The lure of beating a bunch of five-year-olds at beach football or Frisbee competitions may seem great, but it looks pathetic.(16) Hawk owls are routinely attracted to the small lure from nearly a mile away.